Damian Willemse and Faf de Klerk celebrated South Africa’s record fourth World Cup win by joining Castle Lager to launch a limited edition beer fo,r the festive season.
The country’s national beer for over 125 years, ‘Taste of Victory’ will mark the Springboks’ feat in France in October and kick off the 15 December public holiday.
According to Castle Lager, its latest ale has been specially brewed with the sounds of millions of SA fans’ cheers, and double World Cup winner Damian Willemse said: “The guys at Castle Lager told me they were brewing beers with real fan cheers.
“We couldn’t have won in France without your cheers. Thank you SA! This one’s for you.”
Brand director Wendy Bedforth added: “To make our Taste of Victory brew, we recorded the sounds of 62 million cheers from the Stade de France in Paris, the arrivals hall at OR Tambo, the parade bus as the victory tour traversed the country, and everything in between.
“We then composed a track of these Sounds of Victory and played it to our beer at the Rosslyn Brewery for a fortnight; infusing 62 million cheers into our golden, Castle Lager liquid, to craft the limited edition Taste of Victory. We made beers from literal cheers.”
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Source: SA Rugby Mag
Picture: Getty Images
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